Lifecycle Automation

Lapsed customer series

Win back lost customers

It can cost 10 times more to acquire a new customer than to retain an existing one, which is why having a solid strategy for identifying and winning back lost customers for your ecommerce store is a must.

How do you identify a lost customer? Every store is different – which is why every strategy we produce is unique – but one common method is comparing the time since their last purchase with the average for your customer base.

As part of our Lifecycle Automation package we’ll look at your sales data and identify the key signals that identify lost customers for your store and then design and implement a marketing automation series that will target them at the right time to encourage them back.

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From our blog

“Andzen has cut so much of the guesswork out of our marketing. We know that each decision they make is in the best interest of the business.”
Read the full case study.

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