Sign-Up.to Implementation

What is Sign-Up.to

As an email marketing solution, Sign-Up.to helps grow and manage your database. The platform offers great functionality for businesses, no matter how large or small. It’s built to deliver any level of email or SMS communication, from a simple newsletter to complex automated lead nurture series.

What can Sign-Up.to Do

Leverage Sign-Up.to’s data capture forms to design your own high quality database and customised subscriber profile fields. These are key to delivering successful and highly targeted campaigns where you can deliver timely, personalised messages to the right audience. With relevance being at the core of marketing, this will drive higher engagement with your brand to create loyal customers and generate a greater return on your investment.

You can create engaging campaigns with Sign-Up.to’s easy drag and drop campaign editor, or alternatively have a custom template coded to achieve your email marketing goals. End-to-end campaign processes are made simple with the help of Sign-Up.to’s Knowledgebase which offers a huge range of how-to guides and step-by-step processes.

Compare and evaluate your open rates, clicks and delivery rates to measure your campaign’s effectiveness to engage audiences. Analyse the data yourself or have the Andzen team prepare your monthly reports. Unsure of what’s going to be the most effective subject line or layout? Sign-Up.to allows you to split test campaigns on small sample audiences to see what content drives the highest engagement. See how audiences react to different formats and opt for the test that produces the highest results.

Integrate your digital business applications to gain insight and drive efficiencies, ultimately aiming to improve results. Sign-Up.to already has a range of free pre-built integrations whilst also offering an API for custom integrations. Connect with Zapier for access to over 500 different apps, allowing you to remain agile across all facets of your business with synchronised contact data and CRM history.

Sign-Up.to’s contact management set-up helps you get the most value from your data whilst maintaining its integrity. De-duplication and screening against unsubscribes or bounces happens automatically to ensure your data is clean, current and compliant. The platform will recognise contacts across multiple lists and will append any new data to a subscriber’s core record. Get creative with lists to organise data and manage a variety of promotions. Go for ultimate segmentation of audiences based on a variety of variable such as engagement, geolocation, lists, frequency or profile, leveraging any custom data you’ve captured.

When it comes to automations, set-up rules to create personal one-to-one messages with high engagement, opens and click throughs as messages reach the right people at the right time throughout their customer journeys.

Sign-Up.to

Key features

  • Collate and manage extensive databases
  • Flexible campaign editor for endless template designs
  • Convenient and intelligent marketing automations
  • Huge variety of integrations
  • Comprehensive analytics and reporting

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