Autopilot Implementation

What is Autopilot

Autopilot is a cloud-based email marketing and automation software platform that helps companies create effective emails and automate marketing touch points for higher customer conversions.

Autopilot’s built-in integrations with lead intelligence and CRM tools allow users to send consistent message across email, SMS, and physical mail. This can all be created in their simple but effective, drag-and-drop interface.

What can Autopilot Do

Autopilot focuses on the customer journey through the use of the single interface feature, Journey Canvas. In this canvas you can create a range of flows to develop personalised campaigns for subscribers at each point in the customer lifecycle.

The Journey canvas allows you to send the right message, on the right channel, at the right time with the range of triggers available. By integrating Autopilot with one of the many CRM programs they can connect to, you’ll be able to create automated marketing that is personalised to each subscriber.

Understanding of your businesses marketing activity is a key feature Autopilot provides. The activity feed feature lets you see the actions and user events of known contacts and anonymous web visitors in real time. This visibility over campaign activity can also be seen through the depth of insights and reporting available. Businesses can monitor real-time activity and visualize revenue impacts with lead-to-close reporting.

This type of detail can be used to create smarter segments using their segmentation tool. Audiences can be created to match a wide range of combinations in field values, behaviours, lists or UTM’s. This will then trigger specific journeys for your subscribers to ensure they are receiving tailored email marketing.

Key features

  • Journey Mapping
  • Segmentation
  • Advanced Reporting
  • Split testing
  • Integration with Salesforce, Zapier, Slack and Segment

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