Act-On Implementation

What is Act-On

Act-On is a powerful email service provider focused on data driven marketing. Keeping precision top of mind, Act-On provides a flexible and relatively simple platform for marketing professionals to create targeted campaigns optimised for the customer journey.

What can Act-On Do

The customisable dashboard allows you to see all marketing efforts and their status with one swift glance. From recent messages and campaign creation, to SEO resources and reporting.

Use Act-On’s simple drag and drop editor to create flawless emails, responsive for web and mobile. No HTML required! The platform even includes flexible testing and previewing tools to ensure the most consistent design across all inboxes.

Integrate with your CRM and website to leverage tracking of consumer behaviour online and where they are on the customer journey. Get to know visitors, their average pages per session, what content is most popular or what forms are converting the highest. The detailed segmentation feature allows you to group audiences by interests, interaction levels and readiness to buy. Boost their engagement by delivering relevant content to the right people and increase your conversion rate.

Go beyond regular newsletters and campaigns with strategic automation series. Considering the importance of timing in the lifecycle, Act-On has included an easy to use email automation function that allows you to create nurture series and triggered campaigns based on real-time behavior, engagement or a schedule.

Measure key metrics with reporting and analytics. The funnel reports allows you to graphically see conversion flows on one page giving you total visibility and insight into your lead-to-purchase process.

Key features

  • Easy to use drag and drop editor
  • Detailed funnel reports
  • Lead scoring
  • Personalisation with dynamic content
  • Wide range of integrations
  • Targeted landing pages and forms

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