COMPANY

 

Happy Way was founded in 2015 by Ben and Hien who were both working in health and fitness at the time. Many of Hien’s female personal training clients were seeking suggestions for protein powder but struggled to find one that suited their needs (and tastebuds). Ben and Hien joined forces to create a protein powder supplement designed specifically for women. After months of researching, gathering data and testing in sample groups, Happy Way was born. They now offer a comprehensive range of protein powders, fat burners, snack bars, herbal teas and superfood powders.

 

 

OPPORTUNITY

Happy Way have a great brand built from a strong and loyal customer base. Their goal was to create a loyalty program that felt like a true community, bringing new subscribers into the tribe while rewarding their most loyal customers for being amazing brand ambassadors.

 

 

 

 

 

Great company to work with – the attention to detail for what our needs are and timely response on any questions or help we needed is amazing.


Hien Nguyen

Director & Co-Founder

 

SOLUTION

To bring Happy Way’s vision of a true VIP program to life, we started with an in-depth audit of their existing customer behaviour to understand the existing journey and segment customers based on their engagement. From here, we were able to identify roadblocks for prospective customers as well as create achievable goals for existing customers to reward their love for the brand.

During every stage of engagement, from first capturing new subscriber data to rewarding their best customers, the program is at the centre of Happy Way’s marketing. By integrating JustUno with Smile,io, we were able to simplify the sign-up process and with both platforms also integrated with Klaviyo, we were able to create automation based on each engagement.

We then built tailored journeys for users based on their VIP tier, the number of points they’d accrued along with the rewards available to them to personalise automations like onboarding, abandoned cart, post purchase and milestones. This meant every subscriber’s journey was truly unique, with every email being personalised to their engagement with Happy Way.

During every stage of engagement, from first capturing new subscriber data to rewarding their best customers, the program is at the centre of Happy Way’s marketing. By integrating JustUno with Smile,io, we were able to simplify the sign-up process and with both platforms also integrated with Klaviyo, we were able to create automation based on each engagement.

We then built tailored journeys for users based on their VIP tier, the number of points they’d accrued along with the rewards available to them to personalise automations like on-boarding, abandoned cart, post purchase and milestones. The meant every subscriber’s journey was truly unique, with every email being personalised to their engagement with Happy Way.

 

RESULTS

 

By integrating their loyalty program into each stage of the customer journey, Happy Way were able to increase their new subscriber nurture series conversion rate to 10%. Coupled with a 3X increase in salvaged abandoned carts, the new visitor conversion rate of the website increased significantly.

Pair this with a robust post-purchase and VIP milestone series and Happy Way now has a loyalty program that creates lifelong customers.

Series conversion rates:

  • Abandoned Cart – 15%
  • Nurture Series – 9%
  • Post Purchase Series – 3%
  • Customer Milestone Series – 2.29%