Last month I was fortunate enough to present at the Brisbane Web Design Meetup, an event we’ve been sponsoring for a few months now. My presentation was made up, as the title suggests, of tips to transform your email marketing – however I also covered SMS marketing and social media marketing as part of a larger digital marketing effort.

I covered four topics which were based on common questions I am asked by clients and marketeers in general.

  • Subject lines: How to get your emails opened
  • Split testing: Why, when & how
  • Open rates: How does it compare
  • Other mediums: Are you missing out?

If you missed the event or have just stumbled across this post, you’re in luck. I’ve included the slides from my presentation for you.

The organisers of the BWD Meetup also recorded my presentation from the evening and it’s up on their website now. If you happen to be in Brisbane you should definitely try to get along to one of the evenings. There is something for everyone and the networking afterwards is a great place to pick someone’s brain or find some talent for a project you might have.

Brenden Rawson

About Brenden Rawson

Co-Founder and Managing Director at Andzen. We solve problems and boost sales through intelligent email marketing and custom solutions. We work with businesses of all sizes - from local startups to multinational corporations - and understand that a ‘one size fits all’ approach simply doesn’t work. We know our clients back-to-front and more importantly we understand what their customers want. I spend my days (and nights) working with my amazing team growing our digital marketing agency. It's my responsibility to keep the engine burning and always be on the look out for new opportunities.